Japan Online Grocery Market Size, Share, Trends & Outlook 2025-2033
- jackleen jackleen
- Sep 9
- 3 min read
Japan Online Grocery Market Overview
Market Statistics
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 40.4 Billion
Market Forecast in 2033: USD 271.9 Billion
Market Growth Rate: 23.6% (2025-2033)
According to the latest report by IMARC Group, Japan's online grocery market size reached USD 40.4 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 271.9 billion by 2033, exhibiting a growth rate (CAGR) of 23.6% during 2025-2033.

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Japan Online Grocery Market Trends and Drivers:
The online grocery market of Japan has been experiencing consistent trends due to the dynamic behavior of consumers, the integration of technology, and the increasing need for convenience. The rise of urbanization and hectic management of consumers has been instrumental in promoting the use of online shopping services to shop for groceries because they save time and provide home delivery services. The continuous rise of smartphones and the internet has also aided the growth of online grocery stores in the nation. Also, the use of subscription-based services and the existence of a very diverse range of goods on the internet are influencing the trends of consumer buying behavior, affecting how consumers purchase everyday goods. The transition to digital payment systems has also simplified the process of shopping and resulted in online grocery services becoming more accessible to more people. This tendency is also facilitated by the increased role of e-commerce complexes and the incorporation of grocery services into more extended online shopping services.
Another cause that is associated with the development of the Japan online grocery market is the active introduction of new logistics and supply chain models. Retailers and players in the e-commerce industry are looking to provide same-day and next-day delivery to satisfy consumer demands for speed and reliability. Retailer partnerships with technology firms have brought such capabilities as personalized suggestions, artificial intelligence-powered demand prediction, and automated warehouses, which are enhancing efficiency in processes. In addition, demographics like the aging population in Japan are also affecting demand since online grocery stores are offering convenience to aging customers. Malay products, advertising offers, and reward programs are also contributing to the growth of the market. Simultaneously, increasing consumer knowledge about hygiene, food safety, and the quality of fresh produce is compelling online platforms to develop cold-chain and storage networks. The general picture is that the online grocery market in Japan is still developing and has a positive potential to be supported by the digital innovation, changed preferences of consumers, and the growing importance of data-driven approaches to the enhancement of customer satisfaction.
Japan Online Grocery Market Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan Online Grocery Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
The report has segmented the market into the following categories:
Product Type Insights:
Vegetables and Fruits
Dairy Products
Staples and Cooking Essentials
Snacks
Meat and Seafood
Others
Business Model Insights:
Pure Marketplace
Hybrid Marketplace
Others
Platform Insights:
Web-Based
App-Based
Purchase Type Insights:
One-Time
Subscription
Regional Insights:
Kanto Region
Kansai/Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
Request a Customized Report for Deeper Insights: https://www.imarcgroup.com/request?type=report&id=20808&flag=E
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan online grocery industry.
Key highlights of the report:
Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact:
Street: 563-13 Kamien
Area: Iwata
Country: Tokyo, Japan
Postal Code: 4380111
Email: sales@imarcgroup.com



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